Brand safety, agreed up front
Exclusion lists and brand-safety controls are agreed in your IO terms before a single impression runs — and verified independently by DoubleVerify and IAS. Your brand only appears where you approved it.
Every format has a job. We don't sell a rate card; we map media to the moments that matter in your customer's journey — establishing presence, earning reach, then converting attention into action. Each stage is chosen for what it does, not for what is cheapest to buy.
High-impact, high-share-of-voice formats command attention in premium placements and establish presence at the top of the funnel — the kind of presence that makes every later touch land harder.
Premium video across YouTube and broadcaster VOD puts your story in brand-safe, lean-back environments at the scale modern reach demands. On YouTube, Cadrex Suitability layers curated, signal-filtered channel lists on top of standard controls — screening for brand-suitable content, not just brand-safe — to cut wasted impressions by up to 30%.
Cadrex builds on 40+ proprietary interactive formats and dynamic creative optimisation (DCO) that personalise the message to the individual and the moment — delivered across a curated marketplace of 300+ premium publishers, with creative build costs included.
Built in-house and delivered exclusively across a curated marketplace of 300+ premium publishers — spanning sport, news, lifestyle, finance, real estate, automotive and eCommerce. Formats are quick to build, can repurpose your existing assets, and creative build costs are included.
| Format | What it does | Peak CTR |
|---|---|---|
| Map | Full-screen interactive map with store locations and footfall tracking | 2.07% |
| 3D Parallax Cube | Rotatable cube revealing multiple products with depth and motion | 2.05% |
| Video | Superior compression with in-view autoplay across placements | 1.37% |
| Carousel | Up to 35 rotating frames to tell a story or show a range | 1.29% |
| Scratch-to-Reveal | A scratchable surface that uncovers an offer or video beneath | 1.29% |
Peak CTR is the strongest placement-level result from served impressions across 2024; a standard display banner benchmarks at roughly 0.07–0.10%. Because the units are lightweight, they also cut data transfer and energy use — so every campaign comes with transparent Scope 3 reporting and measurable carbon savings.
By taking the brand's existing assets and layering in a Scratch-to-Reveal mechanic, we shifted the user from passive observer to active participant. Once they started scratching, they were motivated to see the prize — turning curiosity into a qualified click through to the competition page.
The campaign ran on lightweight technology for a fluid, lag-free mobile experience that outperformed traditional HTML5 — driving deeper dwell time and higher-intent interactions, while independent Scope 3 measurement confirmed a materially smaller environmental footprint.
Most media is bought in silos — the same person paid for again and again as if they were a stranger every time. Cadrex runs these channels as one connected system, so every touch is informed by the last.
Programmatic display and video earn attention and identify the people who lean in — those who watch, click and visit. Reach stops being a guess and becomes a qualified, known audience.
When those same people search, we are there — bidding harder for an audience that already knows you, rather than paying to discover strangers. Search becomes a continuation of the story.
We bring that audience into social with a personalised message that reflects exactly where they are in the journey, converting interest that the earlier stages created.
One source of truth sits above every channel, crediting incremental contribution — what your media actually changed — rather than handing all the credit to the last click.
We earn trust by removing the places it usually breaks — unclear brand safety, unverified attention and opaque fees — and by putting our commitments in writing before anything goes live.
Exclusion lists and brand-safety controls are agreed in your IO terms before a single impression runs — and verified independently by DoubleVerify and IAS. Your brand only appears where you approved it.
We measure the quality of exposure, not just impressions served — using independent attention partners such as Adelaide and Lumen. You pay for attention that was genuinely earned.
A log-level data policy is agreed in the IO terms before any campaign goes live. You see what we see — the same data, the same fees and the same single, accountable CPM. The buy is never a black box.
One partner, one accountable number, complete visibility — agreed in writing, before launch.
Let's map your media to the moments that matter — and prove what it actually changed.
Partner with Cadrex