Strategic trading partner · Australia & New Zealand

Intelligent media.
Measurable returns.

Cadrex is a full-funnel digital media partner — built on a single principle: curated supply outperforms scaled supply. We own the strategy, the trading, the creative technology and the measurement that proves it — delivered as a managed service on a single, accountable CPM.

Full-funnel by design 300+ premium publishers 40+ proprietary rich-media formats One accountable CPM Independent verification
The core value proposition

A strategic partner, not a media buyer.

A media buyer optimises a channel. A strategic trading partner orchestrates a journey — connecting awareness, engagement, search intent and conversion into one system, and reading the result through one lens.

Full-funnel by design

One partner from the first impression to the final conversion — not a buyer bolted onto someone else's plan.

Curated, not scaled

Premium publishers and multi-signal-filtered inventory. We trade on the quality of attention, not the volume of impressions.

Measurable returns

A single attribution layer that credits incremental contribution — what your media actually changed, not vanity metrics.


Proof · Crown Currency

Curated supply and proprietary creative,
measured.

We layered a Scratch-to-Reveal mechanic onto the brand's existing assets — turning passive viewers into active participants. The result was engagement, not just impressions.

0%
Interaction rate
Far above standard display
0%
Click-through rate
≈ 4× the 0.07% benchmark
0%
Viewability
Premium, in-view placements
0s
Avg. viewable time
Vs. 18s standard-banner avg.

A 0.27% CTR is roughly four times the 0.07% display benchmark — engagement driven by making the ad worth interacting with, not by buying more impressions.


One unified ecosystem

Stop paying twice to reach the same person cold.

Most media is bought in silos — display in one place, search in another, social in a third, each blind to the others. Cadrex runs them as one connected system, so every channel compounds the one before it.

See the four-step loop →

Build the audience

Programmatic display and video earn attention and identify the people who lean in.

Capture the intent

When those people search, we bid harder for an audience that already knows you.

Close the conversion

A personalised social message reflects exactly where each person is in the journey.

Measure the whole thing

One source of truth credits incremental contribution — not just the last click.

One team. One accountable number.
One honest read on performance.

No stitching together vendors who each see only a slice of the picture, and no black box between your budget and your results.

Partner with Cadrex